Today’s renters expect seamless, high-speed connectivity from the moment they move in, to the extent that it informs their renting habits. ASK4's latest report, Building a True Home, explores how high quality, reliable Internet access influences every stage of the resident journey, from choosing a home to renewing a lease.
Our research has found that:
✅ 93% of renters expect WiFi available within days of moving in
✅ 77% say full-fibre WiFi included in rent makes a property more attractive
✅ 84% would reconsider renewing their lease if the Internet was poor
Building a True Home provides valuable insights into today’s residents wants and expectations, as well as how operators can meet those demands at every stage of the resident lifecycle.