Skip to main content

ASK4 launches updated report: The Ant and the Elephant - Closing the Gap

ASK4 1711 Closing the gap graphics

ASK4 is pleased to announce the release of its updated report, The Ant and the Elephant - Closing the Gap. The insightful addendum explores the challenges and opportunities for better alignment between BTR organizations and proptech providers.

The report highlights the varied operational approaches of the two sectors, the agility of proptech (the ant) and the scale of BTR (the elephant). It identifies the barriers for collaboration and provides key actions to help streamline proptech adoption, making it more efficient and profitable for all stakeholders.

New in the updated report
Based on expert discussions from two roundtables, the updated report includes:

-   Overcoming challenges in data integration and standardization.
-   Balancing costs with ROI.
-   Improving procurement and operational practices.

ASK4’s Markets and Proposition Director, Jess Glover, highlighted the importance of the insights:

"At ASK4, we are dedicated to bridging the gap between BTR and proptech. The report not only identifies key barriers but also provides solutions to help drive innovation and improve resident experiences. We look forward to collaborating with industry leaders to turn the recommendations into actionable results."

The Ant and The Elephant is a must-read for BTR developers, operators, and proptech providers that want to maximize efficiency and resident satisfaction.

Download a copy of the report here.

About ASK4
ASK4 is a market leader in the provision of managed internet services for multi-tenant buildings, including student accommodation, build-to-rent, and co-living spaces. With over 24 years’ experience, ASK4 delivers reliable, high-speed Internet and bespoke IT solutions, enhancing connectivity and digital living for residents and property managers alike.

For media enquiries, please contact:  
Jess Glover, Markets and Propositions Director
jess.glover@ask4.com

Stay up to date with ASK4.

Sign up to the ASK4 newsletter for the latest news and opinions from the team.

Live. Work. Connected.

Delight your residents and empower your team. Let’s get you talking to the right person.

Get in touch